ZAZ CORNER | IN BETWEEN
Times Square | 41st Street / 7th Avenue, New York
ZAZ10TS is proud to announce its partnership with Isabel Croxatto Galería from Chile to present the digital exhibition Everytime I Think of You by the artist Andrea Wolf on ZAZ Corner Billboard. Everytime I Think of You is an evocative series of videos that explores memories as both narratives and artifacts, performances and objects.
Remembering involves the creation of memory objects such as films, photographs, and recordings, which are not static repositories but dynamic triggers of perception. These objects activate memory through a continuous process of rewriting and reinterpretation in the present. These memory objects become cultural products, yet their meanings evolve with each viewing.
Everytime I Think of You emerges from an archive of anonymous stories that the artist built up over years of collecting Super 8 and 8mm films, family albums, and postcards. It explores these materials as an open-ended, interconnected web of experiences, shedding light on how our memories, though deeply personal, might also function as collective, interchangeable, and continuously reimagined elements of the human experience.
Through careful composition, the artist creates the illusion that she is painting with moving images. This layering technique creates a multidimensional experience, where the act of painting becomes intertwined with the emotions and memories contained within the found footage. The juxtaposition of the artist's present-day creative process with past moments captured on film highlights the notion that memory is an action that is constantly actualized in the present while recognizing a system in which the function of the past is not that of truth but of desire.
4 APRIL - 2 MAY
ZAZ CORNER | IN BETWEEN
Times Square | 41st Street / 7th Avenue, New York
https://www.zaz10ts.com/andrea-wolf
